Don’t Be Fooled Again
Quality vs Quantity
Most people, myself included, will do just about anything for a deal. I am definitely guilty of scouring the internet for hours, in search of a promo code that ends up saving me pennies on something that only costs $20 in the first place. That’s not to say I haven’t scored a few amazing deals every now and then. Like the dozen Titleist ProV1 golf balls that I picked up on sale for $30 (normally $50). Just saying! With that being said, when it comes to purchasing repair parts for your independent repair shop, the lowest priced part isn’t necessarily the answer.
You all know just as well, if not better than I do, that the price of a repair part is often a reflection on the quality of that particular part. Yeah it is tempting to turn down the $15 iPhone 7 LCD when you think about that fat margin, but don’t be fooled my friend. They don’t tell you about the defective rate associated with that $15 LCD. They don’t tell you about that valuable customer coming back to you the next day, wondering why the brightness of their phone isn’t what it used to be. They don’t tell you about the customer coming back in complaining about an LCD with a weird bluish tint. What do you do then? You want to make sure the customer is satisfied, so you replace the screen again – this time free of charge. Bam! Another $15 gone. There goes that sweet margin that motivated you to buy the part in the first place. Now you are $30 bucks into this thing, when you could’ve spent the extra $10-$15 on a premium quality LCD from the start and ensuring your customer’s experience was a positive one.
So, don’t be fooled into thinking the lowest price on parts is the best option, because what looks like a cost savings doesn’t always hold true in the end. The popular saying is right, “If it’s too good to be true, it probably is.” I’ve found it is best to reserve the deal seeking for things like golf balls (which I’m most likely going to lose into the woods anyway).
When it comes to purchasing parts that directly reflect the reputation of the repair shop you’ve built, using quality parts will always prevail in the end.